Squeeze pages have quickly become a popular way for Internet marketers to ethically compile an email database of prospective buyers. With a squeeze page, you can get a prospect’s email address to update them on the development of your product or service or even offer an incentive to buy via email. Once you receive their email addresses, you can send out emails with marketing collateral or deliver a mail-based service to a well-targeted audience. This is otherwise known as “email marketing”.
On this page, I’ll tell you what needs to go on your squeeze page to generate more leads who actually want to be marketed to because they are interested in buying your product, or at least finding out more information. We are only interested in buyers here and the following elements all add to the conversion rate of a squeeze page. We are not interested in people who are merely looking to browse around.
A Direct and Relevant Headline
This seems like fairly obvious advice but many marketers fail to follow it. In a survey by the Nielsen Norman Group, they found that 92% of the respondents reacted negatively to online ads that didn’t say what they were for. Tell your visitors exactly what your page gives them. The headline of your squeeze page needs to be the attention grabber, and making it a larger font size is not what I mean. Make sure the words and language you use in your headline is powerful and crisp. You have only a few seconds to convince a person that they need to stay on your page. Make them count.
92% of the respondents reacted negatively to online ads that didn’t say what they were for.
Headline tip: make the headline of your squeeze page the end or desired result of the product being offered (even for a free product). Think about what the customer will get or achieve by using your product and make that outcome your headline. So for example if your product was an ebook about how to treat hair loss in men the desired outcome would be to slow down or stop hair loss or even to grow hair back so your headline should emphasise this outcome.
A List Of All The Benefits You’re Offering
Notice that the heading states ‘Benefits’ and not ‘Features’. You need to tell people what your product or service can do for them, not how. If your product is a game that runs on an advanced graphics engine, don’t tell them the name of the engine; show them how great it looks! The graphics chip used is the feature and the amazing realistic and life-like graphics is the benefit. This section comprises the remaining content on your page and the copy needs to be compelling. If your headline gets people to look, your benefits have to convince them to stay. You can add a video to make it more interactive (various split tests also show that video squeeze pages convert higher than non-video squeeze pages) but make sure you keep it short. Most people skimp out on video material for their squeeze page and offer them as an opt-in bribe instead.
If your headline gets people to look, your benefits have to convince them to stay.
ONE Form Field
Stick to your objective, which is to get the customers email address. The only input-field that a squeeze page needs is a place for the prospect’s best email address. If you’re asking for additional information like their name or occupation, there’s nothing to stop a person from thinking you’re harvesting their info to spam them. Make sure the preceding copy on the page provides ample info on what the prospect is getting by entering his or her email address. And most importantly: if there’s a bribe, make sure it’s ethical. It needs to be something created by you and it needs to be in the prospect’s inbox shortly after they type in their email address.
Take away all resistance in the opt-in form. The less your visitor needs to fill out, the higher chance that they will opt-in.
Is that it?
Of course there are plenty more elements to a successful squeeze page than the few that I have covered here. Things like strong calls-to-action buttons, testimonials, images etc can all make a difference to the success or failure of a squeeze page so you shouldn’t assume that this is all there is to know.
Recommendation – The Best Squeeze Page Creator for WordPress
I’ve been creating squeeze pages online since 2007 and since then the best tool by far that i’ve used to create squeeze pages that actually work and convert my visitors into qualified leads is OptimizePress.
There are lots of alternatives to OptimizePress available on the market which are also WordPress tools but for me personally, you cannot beat OptimizePress in terms of the features and benefits it provides. It is super easy to use and has stunning designs built-in which add credibility to your squeeze page website, which ultimately results in you getting more opt-ins of highly qualified prospects.
or, if you are already convinced and want to buy OptimizePress you can
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